No. 1 Player for the Eastern Japan
We Dominate the Residential Market in the Region

For the last 17 years, we have been actively engaged in providing residential properties designed and built from buyer's viewpoint. Unlike other property developers, we do not use outside contractors except for construction work. We have our own experts for all project phases right from the beginning of the initial planning to final sales and advertising.

Buyers all have different expectations and we must be aware of them at all times. First-time buyers have certain expectations which are different from those held by buyers who are about to retire and looking for an apartment as a permanent residence for the rest of their lives. We conduct marketing research very carefully before every design phase to evaluate the spending limits and expectations of our potential buyers.

As well as buyers looking for new homes, nowadays we are sometimes approached by individuals and corporations looking for apartments as stable sources of income. Some are even professional investors like REIT's and other types investment vehicles with securitization experts, so every initial research before signing off the development must take into account all these different types of buyers. We get them right most of the times and with our sales department which is considered No.1 in the eastern half of whole nation, we have been able to grow steadily for the last 17 years.

Regulations change as well as buyers' expectations and market sentiment. Now we are facing the toughest time since our foundation in the midst of rapidly disappearing bids prompted by the so called Subprime Crisis, we have to remind ourselves not to be bound by our own successes of the past but be flexible and willing to make changes within ourselves.

Residential Properties

1. Apartments for Families

We have since 1992 built and sold more than 6,400 apartments to different types of buyers. Because we take the lead role in all project phases and don't outsource much of the work involved, we are able to accommodate needs and expectations of our buyers more than other developers and achieve high customer satisfactions. Our three different product lines Sunduelle, Sun Vario and Avant T'Allez can cater for all types of buyers including the so called first time buyers, parents with children, a couple with no intention to have children, a professional who wants to stay single. We are very confident that our experience has been built based on all kinds of requirements which are common in modern Japan.

2. Stable Sources of Income - We are doing a Fire Sale!! Call Now!

Some residential complexes in popular locations can be considered as sources of stable income so cash-rich corporations, wealthy individuals and investment companies sometimes acquire them for securitization for private placement or as their own investment. We can cater for such buyers both for small and large residential complexes according to their spending limits. Since 2004, we have been making a conscious effort to capture business from such big buyers like REIT's and investment companies for our large residential and commercial complexes prompted by the previous property boom between 2002~2007. In the year 2007, our institutional sales (both for residential and commercial properties) generated more revenue and profit than our residential properties for home buyers.

Nowadays, however, with virtually no bids for residential complexes for investment, we are struggling very much to find institutional buyers who simply cannot get leverages these days. (Apartments for buyers with genuine housing needs are still selling fine as banks are giving mortgages.) We were at one point rushed to sell our inventories fast at large discounts to raise cash but now less so. As the fear and horror abated, the lenders are less concerned with the pace at which we are liquidating our inventories. We are still happy to sell them at prices unthinkable when the market was good two years ago, so if you are even slightly curious how desperate we are, you should call us!!! We can negotiate with the lenders to allow divestiture below the loan values.

Investors tend to dismiss the economic prospect of the regional parts of Japan but we draw your attention to the fact that such small cities and towns will not completely disappear and there always will be some demand for houses or offices. With a discount as high as 50%, you can buy such an undervalued residential complex and expect quite a high return.

If you are at all interested, please call our English-speaking executive officer for institutional investor, Taddy Nakai, at +81-3-6386-3412.

We Sell or Buy Large Commercial Complexes for Institutions.
Also Doing a Fire Sale!!! Call Now!!!

We also owns some shopping centres and development projects which are up for sale at large discounts.

We are now the largest supplier of residential properties in the eastern part of Japan and have become a household name in the region. For real estate transactions in general, we are therefore usually the seller's first point of contact for all kinds of properties, which we consider to be a big advantage. When we are approached by a seller with an investment grade property, we consider buying it for redevelopment for institutional buyers.

We study the trend of the local economy in order to decide before signing off the project whether it should be redeveloped as a purely residential complex or as a mix of residential and commercial or completely commercial.